Farmville model of success

February 19, 2011 by  
Filed under games

Before Cityville, there was Farmville. It was only released in July and in August of 2009, over 33 million people played it. What’s the secret of its success?

Maybe it’s just because it’s summer, but we seem to have got farming on our brains. Look at the top 25 games on Facebook in August.

That’s four farming games in the top 25, with Farmville at #1 and Farmtown at #3. Farmville is only two months old, but it had 33 million unique players in August.

Yes, you read that right. 33 million players.